Top 5 Beauty Retail Apps on iOS in Mexico for Q4 2022

In the fourth quarter of 2022, the top 5 beauty retail apps on the iOS platform in Mexico showcased diverse trends in downloads and active users. Data from Sensor Tower provides a detailed look into the performance of these apps: SEPHORA, IPSY: Personalized Beauty, Perfumerías DRUNI, BEAUTY BAY, and Lush Fresh Handmade Cosmetics.

SEPHORA experienced a notable increase in weekly downloads, starting at approximately 1.4K in late September and peaking at around 3.6K in the final week of December. Weekly active users followed a similar upward trend, growing from about 17.4K to nearly 24.7K by the end of the quarter.

IPSY: Personalized Beauty saw varied download numbers, with a high of 948 in mid-October and a dip to around 335 in late November. Active users ranged from 1.8K at the start of the quarter to over 3K by the end of December.

Perfumerías DRUNI had minimal download activity, with only a handful of downloads recorded sporadically throughout the quarter.

BEAUTY BAY also had low download figures, with single-digit downloads in select weeks. Active users decreased from 60 in late September to 43 by the end of December, showing a slight downward trend.

Lush Fresh Handmade Cosmetics recorded minimal activity with only one download noted in mid-October.

For more detailed insights and data, visit Sensor Tower.